Apple's upcoming price increases make buying used iPhones a more attractive option. The company's CEO, Tim Cook, stated that price hikes are unavoidable due to a memory shortage. However, older iPhones will last longer than ever, thanks to improvements in iOS 27. Buying used or holding onto devices longer is becoming more popular, with refurbished tech marketplaces like Back Market seeing increased sales.
The memory shortage, caused by high demand for AI data center components, is affecting the entire tech industry. Apple has been preparing for this by improving its iOS to help devices last longer. Maintaining older iPhones is often cheaper than fixing new ones, and battery replacements for older phones are also less expensive.
As prices rise, used devices may also become more expensive, but they are still a more affordable option than buying new. With the expected announcement of new iPhone models, including possibly a folding phone, price hikes are likely to affect Apple's newer, more expensive devices.
