X, a social network, is introducing a new video editor and recording feature to encourage creators to post original content. The update includes features such as overlaying video captions in multiple languages and customizing their look, as well as green-screen tools.
The goal is to provide a functional video editor that allows some videos on X to be original content that doesn't exist on other platforms. X's head of product, Nikita Bier, noted that many posts from top accounts on X contain stolen material.
To effectively encourage a thriving creator ecosystem, X must ensure that creators can reach a broad and scalable audience of real people to monetize their work. The platform also lacks built-in tools for creators to report stolen content and take action.
