OpenAI announced a multi‑year partnership with Getty Images that will embed the stock agency’s licensed photographs directly into ChatGPT and OpenAI’s web search results.
Getty CEO Craig Peters said the collaboration is meant to make AI‑driven search more trustworthy by providing high‑quality, licensed visual content, and to deliver richer visual experiences to ChatGPT users.
The agreement follows Getty’s recent pivot toward AI: after banning AI‑generated art in 2022 and suing Stability AI, the company launched its own generative‑AI tool in 2024 and struck a deal with Perplexity AI in late 2025 to display Getty images with proper attribution. The new OpenAI contract does not specify whether the images will be used for model training, only that they will appear to end users.
If rolled out as planned, ChatGPT users will see Getty‑sourced images alongside text answers, raising the bar for visual quality in AI assistants while keeping licensing concerns in focus.
