OnePlus has announced it will no longer launch new products in Europe and North America. The company cited a careful assessment of the market and will focus on after-sales support and software updates for existing users.
The decision comes amid rising consumer electronics prices and slow demand for new purchases. OnePlus will wind down its operations in the US, Europe, and India, but will continue to operate in China.
The move is seen as a corporate restructuring at parent company Oppo, which has faced a double-digit shipment decline year-over-year. Counterpoint analyst Maurice Klaehne noted that OnePlus' growth era is over, and the company is now focusing on China.
