Greek yogurt maker FAGE International will serve as an Official Partner of the FIA World Endurance Championship’s Lone Star Le Mans race in a multi-year agreement announced today. The deal positions FAGE at the premier endurance event on the WEC calendar, set for September 2026 at Circuit of The Americas in Austin, Texas.
Under the partnership, FAGE will host exclusive culinary experiences for fans, drivers and teams in the Le Mans Spirit Club and paddock areas. The brand will also run on-site activations and digital content to engage the growing WEC audience, blending its culinary heritage with the championship’s focus on performance and excellence.
FAGE CEO Athanassios Filippou called the collaboration a natural fit between two organizations committed to craftsmanship and performance. FIA WEC marketing director Marius Louvet said the deal reflects the championship’s appeal beyond traditional motorsport sponsors.
The Lone Star Le Mans features Hypercar prototypes and LMGT3 field, uniting professional and amateur drivers in a test of speed, strategy and endurance.
