FIFA has introduced three-minute hydration breaks in the World Cup to protect players from heat. However, fans and players argue that these breaks disrupt the flow of the game and create new commercial breaks. The breaks will occur at the 22nd and 67th minute of each game, regardless of the weather.
The introduction of hydration breaks is part of a broader commercialization effort by FIFA, with the tournament expected to inject $10.5 billion into the global advertising market. Experts say this shift reflects a move towards American-style sports entertainment.
The controversy surrounding hydration breaks is not just about money, but also about adapting the World Cup to a changing media landscape. FIFA defends the policy, saying it ensures equal conditions for all teams and prioritizes player safety amid a warming climate.
