Facebook has announced a new AI companion app designed to help creators grow their audiences on the social network. The app, currently being tested with select creators, features a built-in AI creator assistant that provides personalized recommendations based on content style, performance, audience engagement, and goals.
The assistant allows creators to get quick answers to questions like “When should I post?” and “What are people saying in my comments?” and also enables them to ask follow-up questions. The app also includes an AI-powered comment tool that helps surface important comments and draft replies in the creator’s own tone.
The launch of the AI companion app is part of Meta’s efforts to keep creators active on Facebook as it competes with rivals like TikTok and YouTube. The company has been rolling out several new apps in recent months, including a stand-alone app for Facebook Groups and an app for sharing disappearing photos with Instagram friends.
