Apple is set to remove apps from the App Store that are not updated, improved, or attracting customers. The company has updated its App Review Guidelines to reflect this change, which marks a significant shift in its approach to managing app quality.
Previously, Apple would reject copycat apps or those in saturated categories, but now it may remove existing apps that do not meet its standards. The guidelines warn developers against creating variants of existing app categories or popular apps, and list examples such as wallpaper apps, simple timers, and sound effects.
The change is part of Apple's efforts to improve app discovery and reduce clutter on the App Store. By removing low-quality apps, the company aims to make it easier for developers to have their apps discovered and for users to find high-quality experiences.
