Mercedes is on track to become the first Formula 1 team to exceed $1 billion in revenue, a milestone it could reach as early as 2026. The latest figures for the fiscal year ending 31 December 2025 show revenue of £633.378 million (about $846 million), a modest rise on the previous year and bolstered by commercial deals that contributed £415 million.
The uptick reflects higher sponsorship and licensing income, while prize‑money timing kept the 2025 total low after a fourth‑place finish in the 2024 constructors' championship. The team’s operating profit rose to £166.707 million, helped by lower driver wages following Lewis Hamilton’s departure and the promotion of rookie Kimi Antonelli, who now leads the drivers' standings.
Mercedes also secured fresh partnerships with brands such as Adidas, Meta AI, Nasdaq and a Microsoft deal valued at roughly $60 million per season. Meanwhile, long‑standing collaborations with Aston Martin and INEOS have ended, trimming special‑project costs.
Reaching the $1 billion target – equivalent to £748.327 million – depends on winning the current constructors' title and on commercial rights from the Middle East races, whose future remains uncertain after recent cancellations.
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